We have been working with Jordan for about 4 years now. Jordan's work is produced on dye sublimated aluminum to give him the vibrancy in his images.
I've been taking photographs for years. But so what? At last count I believe there were 1,567,892 photographers in New York City, and more are squeezing through the cracks every day. So who am I, exactly, and why am I in the mood to go against 1,567,892 to 1 odds? Well, I began my career as a professional actor, so I know about long shots. And photography really happened by chance."
Jordan never thought of himself as a professional photographer. In fact, playing baseball occupied the first half of of his life. Post-college, the transition to acting seemed like the evident choice. Both career choices are highly competitive, immediately gratifying, performance based jobs. But photography? Jordan's grandfather, Herbert Matter was a highly successful photographer, with projects commissioned by President Kennedy, Vogue, National Geographic and Harper’s Bazaar. Jordan spent a great deal of his childhood with him in his darkroom. Jordan's father, Alex Matter, is a gifted film director whose work has been seen at the Venice Film Festival. His mother, Paula Feiten, was a successful Ford model. So being around a camera is definitely in his genetic makeup. Still, he wasn’t inspired by taking photos. Although, he was enjoying success in acting, so he didn't give photography much of a thought.
That is, until he saw an exhibit by photojournalist Henri Cartier-Bresson. His outlook began to change. Henri had an extraordinary ability to capture a person's essence and to tell a story. His subjects are always beautiful simply because they're human. Photographs like Richard Avadon's image of a model hugging an elephant never really interested Jordan, but Cartier-Bresson's images of humanity truly moved him. He wanted to learn how to photograph people on a personal, more intimate level. Soon it became a hobby. Then it became a passion, but he never imagined it would become a career.
One day I was at a friend's house, looking through her headshots. Not one photograph said the slightest thing about her. They were very generic, very studio and very boring. When she told me what she had paid, I almost choked on my Starbucks. Outrageous! I've been the victim of that a few times myself. The next day I grabbed my camera, took her up to the roof and fired off two quick rolls before the sun set. That was it. I was hooked, whether I knew it or not.
To keep up and learn more about Jordan Matter, subscribe to his YouTube Page
WORKS ON DYE SUBLIMATED ALUMINUM